The DNA of Customer Experience How Emotions Drive Value 1st Edition by Colin Shaw ISBN 0230500005 978-0230500006
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Product details:
ISBN 10: 0230500005
ISBN 13: 978-0230500006
Author: Colin Shaw
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
The DNA of Customer Experience How Emotions Drive Value 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Colin Shaw, The DNA, Customer Experience