Pricing Strategies 1st Edition by Robert M Schindler ISBN 1412964741 9781412964746

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Product details:

ISBN 10: 1412964741

ISBN 13: 9781412964746

Author: Robert M. Schindler 

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Table of contents:

Chapter 1 Pricing as an Element of the Marketing Mix

Part I Setting of Initial Prices
Chapter 2 The Starting Point in Setting an Initial Price
Chapter 3 Assessing Value to the Customer
Chapter 4 Basic Pricing Strategies and the Use of Breakeven Analysis

Part II Modification of Existing Prices
Chapter 5 Development and Use of the Generalized Breakeven Formula
Chapter 6 Economic and Competitive Factors
Chapter 7 Cognitive Factors
Chapter 8 Emotional Factors

Part III Developing a Price Structure
Chapter 9 The Logic of Price Segmentation
Chapter 10 Time as a Price-Segmentation Fence
Chapter 11 Place as a Price-Segmentation Fence
Chapter 12 Pricing of Interrelated Products

Part IV Broader Considerations in Pricing
Chapter 13 Auctions and Negotiation
Chapter 14 Law Ethics and Social Responsibility in Pricing
Chapter 15 The Role of Price in Marketing Strategy

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Tags: Robert M Schindler, Pricing, Strategies