Trademark Legal Care for Your Business and Product Name 9th Edition by Stephen Elias, Richard Stim ISBN 141331256X 9781413312560

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Product details:

ISBN 10: 141331256X

ISBN 13: 978-1413312560

Author:  Stephen Elias, Richard Stim 

Trademark: Legal Care for Your Business & Product Name 9th Edition: Your business’s name, the names of your key products as well as logos, packaging, slogans—all of these can function as important trademarks that distinguish your business and products. So it’s important to choose your marks carefully and protect them vigilantly.

With Trademark, you get the most up-to-date information you need to pick and defend great names.

Includes all the step-by-step instructions you need to federally register your trademark or service mark, plus a glossary of trademark terms.

Thoroughly updated, the 9th edition includes the latest laws and cases and covers the current online registration process.

“Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book.” San Francisco Examiner

“Get tips to help you choose and protect a name, logo and other unique items that identify your company.” Houston Chronicle

“An excellent self-help book.” Orange County Register

 

Trademark: Legal Care for Your Business & Product Name 9th Edition Table of contents:

• Chapter 1: A trademark primer
• Chapter 2: Trademarks, domain names, and the Internet
• Chapter 3: How to choose a good name for your business, product, or service
• Chapter 4: Trademark searches—what they are and why you should do one
• Chapter 5: How to do your own trademark search
• Chapter 6: How to evaluate the results of your trademark search
• Chapter 7: Federal trademark registration
• Chapter 8: How to use and care for your trademark
• Chapter 9: Evaluating trademark strength
• Chapter 10: Sorting out trademark disputes
• Chapter 11: Trademark disputes: when someone infringes your mark
• Chapter 12: Trademark disputes: when someone objects to your trademark
• Chapter 13: International trademark protection
• Chapter 14: Help beyond this book

 

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