Influence The Psychology of Persuasion 1st Edition by Robert B Cialdini ISBN 0688128165 978-0688128166

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Product details:

ISBN 10: 0688128165

ISBN 13: 978-0688128166 

Author:  Robert B. Cialdini 

Some people just won’t take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest).

Influence guarantees two things: Readers will never say yes again when they really mean no, and they’ll be more persuasive than ever before.

Table of contents:

Chapter 1: Weapons of Influence
Chapter 2: Reciprocation: The Old Give and Take . . . and Take
Chapter 3: Commitment and Consistency: Hobgoblins of the Mind
Chapter 4: Social Proof: Truths Are Us
Chapter 5: Liking: The Friendly Thief
Chapter 6: Authority: Directed Deference
Chapter 7: Scarcity: The Rule of the Few

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Tags: Robert B Cialdini, Influence The, Psychology of Persuasion