Sale!

Promiscuous Customers Invisible Brand 1st Edition by Michael Bayler, David Stoughton ISBN 1841121592 9781841121598

Original price was: $50.00.Current price is: $35.00.

Promiscuous Customers Invisible Brand 1st Edition Michael Bayler Digital Instant Download

Author(s): Michael Bayler, David Stoughton
ISBN(s): 9781841121598, 1841121592
Edition: 1st
File Details: PDF, 2.45 MB
Year: 2001
Language: english
SKU: EB-1809386 Category: Tags: ,

Promiscuous Customers Invisible Brand 1st Edition by Michael Bayler, David Stoughton – Ebook PDF Instant Download/Delivery: 1841121592, 9781841121598

Full download Promiscuous Customers Invisible Brand 1st Edition after payment

 

Product details:

ISBN 10: 1841121592

ISBN 13: 9781841121598 

Author: Michael Bayler, David Stoughton

Phones, TV’s, PDA’s, watches and even fridges are rapidly taking the place of the PC. Now Europe’s proliferating channels and devices – plus its multiple cultures and languages – are writing tomorrow’s rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management.

Created by two of Britain’s most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business.

Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e-business strategy consultancy.

Table of contents:

Acknowledgements.

Is This Book For You?

Introduction.

1 The Cold Heart of the Promiscuous Customer.

2 The Paradox of the Invisible Brand.

3 What’s Wrong With the Internet?

4 Modes, Purposes and Tasks.

5 Meaning, Trust and Value.

6 Taking Stock.

7 The Marketspace–a New Paradigm for Value.

8 The Key Drivers and Enablers of Marketspaces.

9 Roles and Benefits in Marketspaces.

10 Rules and Relationships in Marketspaces.

11 The Return of Value to Digital Markets.

Index.

People also search for:

promiscuous customers invisible brand
    
brand promiscuity
    
brand promise blanks
    
brand promise blanks answer key
    
brand prominence

Tags: Michael Bayler, David Stoughton, Promiscuous, Customers, Invisible, Brand