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On Becoming a Consumer The Development of Consumer Behavior Patterns in Childhood 1st Edition by James McNeal ISBN 1136375600 9781136375606

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On Becoming a Consumer Development of Consumer Behavior Patterns in Childhood 1st Edition James U. Mcneal Digital Instant Download

Author(s): James U. McNeal
ISBN(s): 9780750683357, 075068335X
Edition: 1
File Details: PDF, 4.76 MB
Year: 2007
Language: english
SKU: EB-2020870 Category: Tag:

On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood 1st Edition by James McNeal – Ebook PDF Instant Download/Delivery: 1136375600, 9781136375606

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Product details:

ISBN 10: 1136375600

ISBN 13: 9781136375606

Author:  James McNeal 

On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood 1st Edition: The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

 

On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood 1st Edition Table of contents:

Part I: Introduction

  • On becoming a consumer

Part II: Environments in Which Consumer Behavior Patterns Develop

  • The physical environment and its influence on the development of consumer behavior patterns
  • The social environment contributions of social objects to the development of consumers

Part III: The Relationship Between Consumer Development and the Development of the Person

  • Physical/motor development and its relationship to consumer development
  • Cognitive development and its relationship to consumer development

Part IV: Stages of Consumer Behavior Development

  • Stage one of consumer development: observation (0–6 months)
  • Stage two of consumer development: seeking/requesting (6–24 months)
  • Stage three of consumer development: selecting/taking (24–48 months)
  • Stage four of consumer development: co-purchase (48–72 months)
  • Stage five of consumer development: independent purchase (72–100 months)

Part V: Role of Parents and Marketers in Consumer Development

  • Role of parents in consumer development
  • Role of marketing in consumer development

 

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