The Motel in America The Road and American Culture Professor 1st Edition by Professor John A Jakle , Professor Keith A Sculle , Professor Jefferson S Rogers ISBN 0801853834 978-0801853838

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Product details: 

ISBN 10: 0801853834  

ISBN 13: 978-0801853838

Author: Professor John A Jakle , Professor Keith A Sculle , Professor Jefferson S Rogers

In the second volume of the acclaimed “Gas, Food, Lodging” trilogy, authors John Jakle, Keith Sculle, and Jefferson Rogers take an informative, entertaining, and comprehensive look at the history of the motel. From the introduction of roadside tent camps and motor cabins in the 1910s to the wonderfully kitschy motels of the 1950s that line older roads and today’s comfortable but anonymous chains that lure drivers off the interstate, Americans and their cars have found places to stay on their travels. Motels were more than just places to sleep, however. They were the places where many Americans saw their first color television, used their first coffee maker, and walked on their first shag carpet.

Illustrated with more than 230 photographs, postcards, maps, and drawings, The Motel in America details the development of the motel as a commercial enterprise, its imaginative architectural expressions, and its evolution within the place-product-packaging concept along America’s highways. As an integral part of America’s landscape and culture, the motel finally receives the in-depth attention it deserves.

Table of contents: 

 Preface and Acknowledgments

1 Introduction

2 The Motel as Architecture

3 Mom-and-Pop Enterprise

4 Remember the Alamo Plazas

5 The Rise of Place-Product-Packaging

6 Motel Franchising-

Part I

7 Motel Franchising –

Part 2

8 The Changing Motel Room

9 The Nation’s Innkeeper

10 The Motel in Albuquerque

11 Conclusion Notes Select Bibliography Index

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Tags: Professor John A Jakle, Professor Keith A Sculle, Professor Jefferson S Rogers, Motel in America, Road and American Culture