The Promiscuity of Network Culture Queer Theory and Digital Media 1st Edition by Robert Payne ISBN 1315746050 9781315746050

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Product details:

ISBN 10: 1315746050 

ISBN 13: 9781315746050

Author: Robert Payne 

Liking, sharing, friending, going viral: what would it mean to recognize these current modes of media interaction as promiscuous? In a contemporary network culture characterized by a proliferation of new forms of intimate mediated sociality, this book argues that promiscuity is a new standard of user engagement. Intimate relations among media users and between users and their media are increasingly structured by an entrepreneurial logic and put to work for the economic interests of media corporations. But these multiple intimacies can also be understood as technologies of promiscuous desire serving both to liberalize mediated social connection and to contain it within normative frames of value. Payne brings crucial questions of gender, sexuality, intimacy, and attention back into conversation with recent thinking on network culture and social media, identifying the queer undercurrents of these current media dynamics.

Table of contents:

1. Introduction: “Are We Sluts?”

2. Virality Minus the Virus

3. Frictionless Sharing

4. Media Whore

5. Index Case

6. Contagious Acts

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Tags: Robert Payne, Promiscuity, Network Culture, Queer Theory, Digital Media