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Business A Changing World 8th Edition by O C Ferrell ISBN 0071220739 9780071220736

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Business A Changing World 8th Edition O.C. Ferrell Digital Instant Download

Author(s): O.C. Ferrell
ISBN(s): 9780071220736, 0071220739
Edition: 8
File Details: PDF, 117.30 MB
Year: 2010
Language: english
SKU: EB-10939912 Category: Tag:

Business A Changing World 8th Edition by O.C. Ferrell – Ebook PDF Instant Download/Delivery: 0071220739, 9780071220736

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Product details:

ISBN 10: 0071220739

ISBN 13: 9780071220736 

Author: O.C. Ferrell

Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.

Table of contents:

  1. The Dynamics of Business and Economics

  2. Business Ethics and Social Responsibility

  3. Business in a Borderless World

  4. Options for Organizing Business

  5. Small Business, Entrepreneurship, and Franchising

  6. The Nature of Management

  7. Organization, Teamwork, and Communication

  8. Managing Operations and Supply Chains

  9. Motivating the Workforce

  10. Managing Human Resources

  11. Customer-Driven Marketing

  12. Dimensions of Marketing Strategy

  13. Financial Accounting and Financial Management

  14. Money and the Financial System

  15. The Financial Planning Process (Bonus Chapter)

  16. Appendix A: Business Plan Development

  17. Appendix B: The Legal and Regulatory Environment

  18. Appendix C: The Business Plan

  19. Appendix D: Personal Career Plan

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Tags: O C Ferrell, Business, Changing World