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Managerial Economics A Problem Solving Approach 1st Edition by Nick Wilkinson ISBN 1139443585 9781139443586

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Managerial Economics A Problem Solving Approach Nick Wilkinson Digital Instant Download

Author(s): Nick Wilkinson
ISBN(s): 9780521819930, 0521819938
Edition: illustrated edition
File Details: PDF, 4.28 MB
Year: 2005
Language: english
SKU: EB-1216618 Category: Tag:

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Product details:

ISBN 10: 1139443585

ISBN 13: 9781139443586

Author: Nick Wilkinson

Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods.

Table of contents:

PART I INTRODUCTION

Chapter 1 Nature, scope and methods of managerial economics
Chapter 2 The theory of the firm

PART II DEMAND ANALYSIS

Chapter 3 Demand theory
Chapter 4 Demand estimation

PART III PRODUCTION AND COST ANALYSIS

Chapter 5 Production theory
Chapter 6 Cost theory
Chapter 7 Cost estimation

PART IV STRATEGY ANALYSIS

Chapter 8 Market structure and pricing
Chapter 9 Game theory
Chapter 10 Pricing strategy
Chapter 11 Investment analysis
Chapter 12 Government and managerial policy

 

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Tags: Nick Wilkinson, Managerial Economics, Problem Solving Approach