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Business Solutions for the Global Poor Creating Social and Economic Value 1st Edition by V Kasturi Rangan ISBN 0787988545 9780787988548

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Business Solutions for the Global Poor Creating Social and Economic Value 1st Edition V. Kasturi Rangan Digital Instant Download

Author(s): V. Kasturi Rangan, John A. Quelch, Gustavo Herrero, Brooke Barton
ISBN(s): 9780787988548, 0787988545
Edition: 1
File Details: PDF, 3.43 MB
Year: 2007
Language: english
SKU: EB-1984598 Category: Tags: , , ,

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ISBN 10: 0787988545 
ISBN 13: 9780787988548
Author: V Kasturi Rangan

Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

Business Solutions for the Global Poor Creating Social and Economic Value 1st Table of contents:

Part I: Just Who Are the Poor?

  • Chapter 1: Microcredit, Segmentation, and Poverty Alleviation Strategy for Women: Who Are the Customers?
    By Fauzia Erfan Ahmed

    • Examines the role of microcredit in empowering women and its impact on poverty alleviation strategies.

  • Chapter 2: Understanding Consumers and Retailers at the Base of the Pyramid in Latin America
    By Guillermo D’Andrea and Gustavo Herrero

    • Analyzes consumer behavior and retail dynamics among low-income populations in Latin America.

  • Chapter 3: Marketing Programs to Reach India’s Underserved
    By Kunal Sinha

    • Discusses marketing strategies tailored to reach underserved communities in India.

Part II: Meeting the Basic Needs of the Poor

  • Chapter 4: The Complex Business of Serving the Poor: Insights from Unilever’s Project Shakti in India
    By V. Kasturi Rangan, Dalip Sehgal, and Rohithari Rajan

    • Provides insights into Unilever’s Project Shakti and its approach to serving low-income consumers in India.

  • Chapter 5: Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico’s Housing Crisis
    By Arthur I. Segel, Nadeem Meghji, and Regina García-Cuellar

    • Explores a corporate initiative aimed at addressing housing challenges in Mexico.

  • Chapter 6: Creating Strong Businesses by Developing and Leveraging the Productive Capacity of the Poor
    By Kapil Marwaha, Anil B. Kulkarni, Jipan K. Mukhopadhyay, and S. Sivakumar

    • Discusses strategies for leveraging the productive capacity of the poor to create sustainable businesses.

  • Chapter 7: ITC’s e-Choupal: A Platform Strategy for Rural Transformation
    By Ravi Anupindi and S. Sivakumar

    • Analyzes ITC’s e-Choupal initiative and its impact on rural transformation in India.

  • Chapter 8: Nestlé’s Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition
    By Ray A. Goldberg and Kerry Herman

    • Examines Nestlé’s approach to economic development through its milk district model.

Part III: Building the BOP Value Chain

  • Chapter 9: Building New Business Value Chains with Low-Income Sectors in Latin America
    By Various Authors

    • Investigates the development of business value chains involving low-income sectors in Latin America.

Part IV: Business and Leadership Models

  • Chapter 10: Building New Business Value Chains with Low-Income Sectors in Latin America
    By Various Authors

    • Further exploration of business value chains and leadership models in Latin America.

Part V: The Role of Government and Civil Society

  • Chapter 11: The Role of Government and Civil Society in Alleviating Poverty
    By Various Authors

    • Discusses the collaborative roles of government and civil society in poverty alleviation efforts.

Part VI: Measuring Success

  • Chapter 12: Measuring Success in Business Solutions for the Poor
    By Various Authors

    • Outlines methods and metrics for assessing the success of business solutions aimed at the poor.

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Tags: V Kasturi Rangan, Solutions, Global Poor