Making It in Public Relations An Insider’s Guide To Career Opportunities 2nd Edition by Leonard Mogel ISBN 0805840214 9780805840216

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Product details:

ISBN 10: 0805840214

ISBN 13: 9780805840216 

Author: Leonard Mogel 

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book’s editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Table of contents:

Chapter 1: A Very Short History of Public Relations
Chapter 2: Public Relations: What It Is, What It Does
Chapter 3: The Components of Public Relations
Chapter 4: The Public Relations Counsel Firm: Profiles of the 10 Largest
Chapter 5: Life on the Fast Track at a Small Public Relations Firm
Chapter 6: An Inside Look at Corporate Affairs at the Bank of America
Chapter 7: Public Relations for Diverse Organizations
Chapter 8: Getting the Ink: Media Practice, Media Placement
Chapter 9: Internal and Employee Communications, Employee Relations, and Employee Publications
Chapter 10: Speechwriting, Speechmaking, and Executive Presentations
Chapter 11: Public Affairs, Lobbying, and Issues Management
Chapter 12: Public Interest, Public Service
Chapter 13: Strategic and Integrated Public Relations and Brand Marketing
Chapter 14: Financial Public Relations and Investor Relations
Chapter 15: Entertainment and Personal Public Relations
Chapter 16: Healthcare Marketing and Communications
Chapter 17: Crisis Communications and Management
Chapter 18: New Media High-Tech Public Relations
Chapter 19: Colleges, Extension Programs, and Summer Institutes
Chapter 20: The Alphabet Organizations of Public Relations
Chapter 21: Important Publications, Web Sites, and News Services
Chapter 22: The Job Search
Chapter 23: The Future Face of Public Relations

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Tags: Leonard Mogel, Making It, Public Relations, Insider’s Guide, Career Opportunities