International Marketing Text And Cases 2nd Edition by Paul 1259001806 9781259001802

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ISBN 10: 1259001806
ISBN 13: 9781259001802
Author: Paul

International Marketing: Text and Cases provides a comprehensive introduction to marketing in a global environment. The book combines theoretical frameworks with real-world case studies to help readers understand how companies design and implement marketing strategies across national boundaries. It addresses cultural, economic, political, and legal factors influencing international markets and is widely used by students and practitioners seeking practical global marketing insights.

International Marketing Text And Cases Table of contents:

Chapter 1 Introduction to International Marketing

Chapter 2 The Global Marketing Environment

Chapter 3 Cultural Influences on Marketing

Chapter 4 Economic and Political Environment

Chapter 5 International Market Research

Chapter 6 Market Entry Strategies

Chapter 7 Product and Branding Decisions

Chapter 8 Pricing in International Markets

Chapter 9 Global Distribution and Logistics

Chapter 10 International Promotion and Communication

Chapter 11 Managing Global Marketing Strategy

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