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101 Ways to Promote Your Web Site 8th Edition by Susan Sweeney ISBN 1931644780 9781931644785

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101 Ways to Promote Your Web Site 8th Revised edition Edition Susan Sweeney Ca Csp Hof Digital Instant Download

Author(s): Susan Sweeney CA CSP HoF
ISBN(s): 9781931644785, 1931644780
Edition: 8th Revised edition
File Details: PDF, 4.66 MB
Year: 2010
Language: english
SKU: EB-2269594 Category: Tag:

101 Ways to Promote Your Web Site 8th Edition by Susan Sweeney – Ebook PDF Instant Download/Delivery: 1931644780, 9781931644785

Full download 101 Ways to Promote Your Web Site 8th Edition after payment

 

Product details:

ISBN 10: 1931644780 

ISBN 13: 9781931644785

Author: Susan Sweeney 

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A companion website provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamic public relations strategies to offline promotion and ensuring customer satisfaction, this handbook is unbeatable for helpful online promotional resources.

Table of contents:

Chapter 1: Planning Your Web Site
Chapter 2: Designing Your Site to Be Search Engine Friendly
Chapter 3: Web Site Elements That Keep ‘Em Coming Back
Chapter 4: Permission Marketing
Chapter 5: Spreading the Word with Viral Marketing
Chapter 6: Great Content
Chapter 7: Landing Pages
Chapter 8: Developing Your Pay-to-Play Strategy
Chapter 9: Email and Signature Files
Chapter 10: Autoresponders
Chapter 11: Consumer-Generated Media
Chapter 12: Establishing Your Private Mailing List
Chapter 13: Developing a Dynamite Links Strategy
Chapter 14: Winning Awards, Cool Sites, and More
Chapter 15: Online Advertising
Chapter 16: Maximizing Media Relations
Chapter 17: Increasing Traffic through Online Publications
Chapter 18: Marketing through Blogs
Chapter 19: Social Media
Chapter 20: Facebook
Chapter 21: LinkedIn
Chapter 22: Twitter
Chapter 23: YouTube, Video-Sharing Sites, and Video Syndication
Chapter 24: Flickr
Chapter 25: Mobile Marketing
Chapter 26: Interactive Mapping
Chapter 27: The Power of Partnering
Chapter 28: Web Traffic Analysis 

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Tags: Susan Sweeney, 101 Ways, Promote, Web Site