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A Cognitive Psychology of Mass Communication 6th Edition by Richard Jackson Harris, Fred W Sanborn ISBN 0415537045 9780415537049

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A Cognitive Psychology of Mass Communication 6th Edition Richard Jackson Harris Digital Instant Download

Author(s): Richard Jackson Harris, Fred W. Sanborn
ISBN(s): 9780415537049, 0415537045
Edition: 6
File Details: PDF, 1.87 MB
Year: 2013
Language: english
SKU: EB-5224684 Categories: , Tags: ,

A Cognitive Psychology of Mass Communication 6th Edition by Richard Jackson Harris, Fred W. Sanborn – Ebook PDF Instant Download/Delivery: 0415537045, 9780415537049

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Product details:

ISBN 10: 0415537045

ISBN 13: 9780415537049 

Author: Richard Jackson Harris, Fred W. Sanborn

A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media.

This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.

Table of contents:

Chapter 1: Mass Communication in Our Wired Society: The Changing Media Landscape
Chapter 2: Research and Theory in Mass Communication: How Are Media Studied Scientifically?
Chapter 3: The Psychology of Media Use: Tapping into Our Deepest Selves
Chapter 4: Media Portrayals of Groups: Distorted Social Mirrors
Chapter 5: Advertising: Baiting, Catching, and Reeling Us In
Chapter 6: Sports, Music, and Religion: Emotion to the Forefront
Chapter 7: News: Setting an Agenda about the World
Chapter 8: Politics: Using News and Advertising to Win Elections
Chapter 9: Violence: Watching All That Mayhem Really Matters
Chapter 10: Sex: Is Tuning In Turning Us On? Sexuality through a Media Lens
Chapter 11: Socially Positive Media: Teaching Good Things to Children (and the Rest of Us)
Chapter 12: Responding to Media: Getting Our Two Cents In

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Tags: Richard Jackson Harris, Fred W Sanborn, Cognitive Psychology, Mass Communication