Analyzing Media Messages Using Quantitative Content Analysis in Research 3rd Edition by Daniel Riffe, Stephen Lacy, Frederick Fico 9780415517676 0415517672

Analyzing Media Messages Using Quantitative Content Analysis in Research 3rd Edition by Daniel Riffe, Stephen Lacy, Frederick Fico  – Ebook PDF Instant Download/Delivery:9780415517676, 0415517672
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ISBN 10: 0415517672
ISBN 13: 9780415517676 
Author: Daniel Riffe, Stephen Lacy, Frederick Fico

Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques.

 

This thoroughly revised third edition includes current and engaging examples for today’s students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles.

 

This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.

Analyzing Media Messages Using Quantitative Content Analysis in Research 3rd Table of contents:

Chapter 1: Introduction

Chapter 2: Defining Content Analysis as a Social Science Tool

Chapter 3: Designing a Content Analysis

Chapter 4: Measurement

Chapter 5: Sampling

Chapter 6: Reliability

Chapter 7: Validity

Chapter 8: Data Analysis

Chapter 9: Computers

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Daniel Riffe,Stephen Lacy,Frederick Fico,Analyzing Media