Sale!

Ask Measure Learn Using Social Media Analytics to Understand and Influence Customer Behavior 1st Edition by Lutz Finger, Soumitra Dutta ISBN 1449336752 9781449336752

Original price was: $50.00.Current price is: $35.00.

Ask Measure Learn Using Social Media Analytics to Understand and Influence Customer Behavior 1st Edition Lutz Finger Digital Instant Download

Author(s): Lutz Finger, Soumitra Dutta
ISBN(s): 9781449336752, 1449336752
Edition: 1
File Details: PDF, 22.03 MB
Year: 2014
Language: english
SKU: EB-4667380 Category: Tags: ,

Ask Measure Learn Using Social Media Analytics to Understand and Influence Customer Behavior 1st Edition by Lutz Finger, Soumitra Dutta – Ebook PDF Instant Download/Delivery: 1449336752, 9781449336752

Full download Ask Measure Learn Using Social Media Analytics to Understand and Influence Customer Behavior 1st Edition after payment

 

 

Product details:

ISBN 10: 1449336752 

ISBN 13: 9781449336752

Author: Lutz Finger, Soumitra Dutta

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

Table of contents:

Part I. Media Measurement by Function

1. Marketing
2. Sales
3. Public Relations
4. Customer Care
5. Social CRM: Market Research
6. Gaming the System
7. Predictions

Part II. Build Your Own Ask-Measure-Learn System

8. Ask the Right Question
9. Use the Right Data
10. Define the Right Measurement

Part III. Appendix
A. All Names
Index

People also search for:

    
ask measure learn using social media
    
social media use measure
    
how to measure social media usage
    
asmr measuring talking
    
social media measurements
    
social media measurements are meaningless if

Tags: Lutz Finger, Soumitra Dutta, Ask, Measure, Learn, Social Media Analytics, Customer Behavior