Attention and Value Keys to Understanding Museum Visitors 1st Edition by Stephen Bitgood ISBN 1611322626 9781611322620

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Product details:

ISBN 10: 1611322626

ISBN 13: 9781611322620 

Author: Stephen Bitgood 

How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.

Table of contents:

Part 1: What We Know about Visitor Attention
Chapter 1: Introduction
Chapter 2: Early Studies in Visitor Attention
Chapter 3: Review of Visitor Attention Theories and Models
Chapter 4: Inferred Outcomes of Engaged Attention
Chapter 5: Overview of The Attention-Value Model

Part 2: Understanding Value and Motivation
Chapter 6: Value as a Combination of Quality and Duration: Impact on Choice of Film
Chapter 7: How Value Influences Choice of Text Passages
Chapter 8: Predicting Engaged Attention to Exhibit Text Passages

Part 3: Ways to Promote Engaged Attention
Chapter 9: Prompting Engaged Attention with Visitor Self-Guides
Chapter 10: Prompting Engaged Attention by Instructions to Describe or Compare Exhibit Objects
Chapter 11: How Label Placement Influences Visitor Attention
Chapter 12: Prompting Attention to Exhibits by Supplementing Audio with Text
Chapter 13: Prompting Attention with a Large Interpretive Background

Part 4: Promoting Engaged Attention Through Exhibit Design
Chapter 14: Phenomena Associated with Decreases in Visitor Attention
Chapter 15: Visitor Navigation and Attention
Chapter 16: Visitor Attention in Exhibitions: Some Guiding Principles

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Tags: Stephen Bitgood, Attention, Value, Understanding, Museum Visitors