Blogging For Dummies 2nd Edition by Susannah Gardner, Shane Birley ISBN 0470230177 9780470230176

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Product details:

ISBN 10: 0470230177

ISBN 13: 978-0470230176

Author:  Susannah Gardner, Shane Birley 

Blogging For Dummies 2nd Edition: Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election.

Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging.

You’ll find out how to:

• Make your blog stand out in a crowd, build an audience, and even make it pay
• Choose the best software options, boost readership, and handle comments
• Generate revenue from your blog with ads and sponsorships
• Protect your privacy and your job
• Deal with spam and the inappropriate comments from that guy who posts several times a day
• Find your niche
• Attract and keep readers
• Use your blog to promote your business, cause, or organization
• Add audio, video, cool widgets, and more

Ready? Get Blogging for Dummies and let’s get started!

 

Blogging For Dummies 2nd Edition Table of contents:

• Chapter 1: Marketing and Promoting Your Blog

  • Getting Started with Blogs
  • Discovering Blog Basics
  • Starting a Blog

• Chapter 2: Entering the Blogosphere

  • Setting Up Your Blog
  • Dropping Code into Your Skill Set

• Chapter 3: Making the Most of Photos

  • Inserting Photos into Blog Posts with Flickr

• Chapter 4: Saying It Better with Podcasts

  • Dressing Up Your Podcast

• Chapter 5: Marketing and Promoting Your Blog

  • Measuring Blog Presence
  • Making Mad Mad Money
  • Getting Paid to Post

• Chapter 6: Hosting Your Blog

  • Customizing Your Blog
  • Fitting In and Feeling Good

• Chapter 7: Creating Great Content

  • Handling Spam and Comments
  • Adding Bells and Whistles
  • Building the Sidebars

• Chapter 8: Blogging for Companies

• Chapter 9: Ten Ways of Growing Community

• Chapter 10: Ten Cool Tricks for Making Your Blog Shine

• Chapter 11: Ten Blogs You Should Know

 

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Tags:

Susannah Gardner,Shane Birley,Blogging,Dummies