Cambridge International AS and A Level Business Cambridge International Examinations 3rd Edition by Peter Stimpson, Alastair Farquharon ISBN 110767736X 9781107677364

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Product details:

ISBN 10: 110767736X

ISBN 13: 9781107677364

Author: Peter Stimpson, Alastair Farquharon

This revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum. Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher’s CD-ROM is also available.

Table of contents:

Unit 1: Business and its Environment

1. Enterprise

2. Business structure

3. Size of business

4. Business objectives

5. Stakeholders in a business

6. Business structure (A Level)

7. Size of business (A Level)

8. External influences on business activity (A Level)

9. External economic influences on business behaviour (A Level)

• End of Unit 1 Practice & Revision

Unit 2: People in Organisations

10. Management and leadership

11. Motivation

12. Human resource management

13. Further human resource management (A Level)

14. Organisation structure (A Level)

15. Business communication (A Level)

• End of Unit 2 Practice & Revision

Unit 3: Marketing

16. What is marketing?

17. Market research

18. The marketing mix – product and price

19. The marketing mix – promotion and place

20. Marketing planning (A Level)

21. Globalisation and international marketing (A Level)

• End of Unit 3 Practice & Revision

Unit 4: Operations and Project Management

22. The nature of operations

23. Operations planning

24. Inventory management

25. Capacity utilisation (A Level)

26. Lean production and quality management (A Level)

27. Project management (A Level)

• End of Unit 4 Practice & Revision

Unit 5: Finance and Accounting

28. Business finance

29. Costs

30. Accounting fundamentals

31. Forecasting and managing cash flows

32. Costs (A Level)

33. Budgets (A Level)

34. Contents of published accounts (A Level)

35. Analysis of published accounts (A Level)

36. Investment appraisal (A Level)

• End of Unit 5 Practice & Revision

Unit 6: Strategic Management

37. What is strategic management? (A Level)

38. Strategic analysis (A Level)

39. Strategic choice (A Level)

40. Strategic implementation (A Level)

• End of Unit 6 Practice & Revision

41. Preparing for your examinations

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