Contagious metaphor 1st Edition by Peta Mitchell ISBN 1441197435 9781441197436

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ISBN 10: 1441197435

ISBN 13: 9781441197436 

Author: Peta Mitchell 

The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as ‘social contagion’ in psychology, ‘financial contagion’ in economics, ‘viral marketing’ in business, and even ‘cultural contagion’ in anthropology. In the twenty-first century, contagion, or ‘thought contagion’ has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried’s observation that ‘there is a striking parallel between the spreading of germs and the spreading of ideas’. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.

Table of contents:

1. Acknowledgements
2. Introduction: Due Preparations
3. Contagious metaphor
4. Pestilence and poison winds: Literary contagions and the endurance of miasma theory
5. The French fin de siècle and the birth of social contagion theory
6. The contagion of example
7. Infectious ideas: Richard Dawkins, meme theory, and the politics of metaphor
8. Networks of contagion
9. Bibliography
10. Index

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Tags: Peta Mitchell, Contagious, Metaphor