Contemporary Business 2012 Update 14th Edition by Louis Boone, David Kurtz ISBN 1118010302 9781118010303

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Product details:

ISBN 10: 1118010302

ISBN 13: 9781118010303

Author:  Louis E. Boone, David L. Kurtz 

Contemporary Business: 2012 Update 14th Edition: Boone & Kurtz: Contemporary Business, 14th Edition 2012 Update delivers Introduction to Business solutions at the speed of business – providing much needed currency to events in the business world that make the news every day. This edition is the most current and comprehensive Introduction to Business product which builds on the wide array of new concepts from all aspects of the business world including marketing, management, accounting, finance, and economics.

The 14th Edition 2012 Update has the most up-to-date content on the market. Coverage of ethics in the book are enhanced by the revision of most “Solving an Ethical Controversy” Feature, in addition to updates on any references to ethical situations/corporate scandals referenced in the product. The book contains more practice and assessment questions; current content through the Weekly Updates Sites and Business Hot Topics; interactive tutorials through simulations; and engaging videos through Greensburg, KS continuing case.

 

Contemporary Business: 2012 Update 14th Edition Table of contents:

Part 1: Business in a Global Environment

• The changing face of business
• Business ethics and social responsibility
• Economic challenges facing contemporary business
• Competing in world markets

Part 2: Starting and Growing Your Business

• Forms of business ownership and organization
• Starting your own business: the entrepreneurship alternative

Part 3: Management: Empowering People to Achieve Business

• Management, leadership, and the internal organization
• Human resource management: from recruitment to labor relations
• Top performance through empowerment, teamwork, and communication
• Production and operations management

Part 4: Marketing Management

• Customer-driven marketing
• Product and distribution strategies
• Promotion and pricing strategies

Part 5: Managing Technology and Information

• Using technology to manage information

Part 6: Managing Financial Resources

• Understanding accounting and financial statements
• The financial system
• Financial management

 

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