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Creating a Data Driven Organization Practical Advice from the Trenches 1st Edition by Carl Anderson ISBN 1491916869 9781491916865

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Creating a Data Driven Organization 1st Edition Carl Anderson Digital Instant Download

Author(s): Carl Anderson
ISBN(s): 9781491916919, 1491916915
Edition: 1
File Details: PDF, 10.85 MB
Year: 2015
Language: english
SKU: EB-5151914 Category: Tag:

Creating a Data-Driven Organization: Practical Advice from the Trenches 1st Edition by Carl Anderson – Ebook PDF Instant Download/Delivery: 1491916869, 9781491916865

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Product details:

ISBN 10: 1491916869

ISBN 13: 9781491916865

Author:  Carl Anderson 

Creating a Data-Driven Organization: Practical Advice from the Trenches 1st Edition: 

What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management to the C-Suite and the board.

Through interviews and examples from data scientists and analytics leaders in a variety of industries, author Carl Anderson explains the analytics value chain you need to adopt when building predictive business models—from data collection and analysis to the insights and leadership that drive concrete actions. You’ll learn what works and what doesn’t, and why creating a data-driven culture throughout your organization is essential.

  • Start from the bottom up: learn how to collect the right data the right way
  • Hire analysts with the right skills, and organize them into teams
  • Examine statistical and visualization tools, and fact-based story-telling methods
  • Collect and analyze data while respecting privacy and ethics
  • Understand how analysts and their managers can help spur a data-driven culture
  • Learn the importance of data leadership and C-level positions such as chief data officer and chief analytics officer

 

Creating a Data-Driven Organization: Practical Advice from the Trenches 1st Edition Table of contents:

  1. What do we mean by data-driven?

  2. Data quality

  3. Data collection

  4. The analyst organization

  5. Data analysis

  6. Metric design

  7. Storytelling with data

  8. A/B testing

  9. Decision making

  10. Data-driven culture

  11. The data-driven C-suite

  12. Privacy, ethics, and risk

  13. Conclusion

 

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