Downhill slide why the corporate ski industry is bad for skiing ski towns and the environment 1st Edition by Hal Clifford 9781578050710 1578050715

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ISBN 10: 1578050715
ISBN 13: 9781578050710
Author: Hal Clifford

In this impassioned expose, lifelong skier Hal Clifford reveals how publicly traded corporations gained control of America’s most popular winter sport during the 1990s, and how their greed is gutting ski towns, the natural environment, and skiing itself.
Chronicling the collision between Wall Street’s demand for unceasing revenue growth and the fragile natural and social environments of small mountain communities, Clifford shows how the modern ski industry promotes its product as environmentally friendly, while at the same time creating urban-style problems for mountain villages. He suggests an alternative to this bleak picture in the return-to-the-roots movement that is now beginning to find its voice in many American ski towns, and he relates stories of creative business people who are shifting control of the ski business back to the communities that host it.
Hard-hitting and carefully researched, Downhill Slide is indispensable reading for anyone who lives in, visits, or cares about what is happening to America’s alpine communities.

Downhill slide why the corporate ski industry is bad for skiing ski towns and the environment 1st Table of contents:

1. CHAPTER 1 From Rope Tows to Real Estate
2. CHAPTER 2 Skiing’s Self-Defeating Arms Race
3. CHAPTER 3 Wall Street Comes to the Mountain
4. CHAPTER 4 What Is Land For? A Theological Schism
5. CHAPTER 5 Selling the New Resort
6. CHAPTER 6 Potemkin Villages and Emerald Cities
7. CHAPTER 7 Smokey the Bear, the Ski Industry’s Best Friend
8. CHAPTER 8 Resort Roadkill: The Environmental Price Tag
9. CHAPTER 9 Commuters or Communities?
10. CHAPTER 10 Back to the Future

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Downhill slide,corporate ski industry,Hal Clifford