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(EBOOK PDF) Economics of Strategy 7th Edition by David Besanko, David Dranove, Scott Schaefer, Mark Shanley ISBN 1119174775 9781119174776 full chapters

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Economics of Strategy 7th Edition David Besanko Digital Instant Download

Author(s): David Besanko; David Dranove; Scott Schaefer; Mark Shanley; Mark Schaefer
ISBN(s): 9781119042303, 1119042305
Edition: 7th
File Details: PDF, 4.79 MB
Year: 2015
Language: english
SKU: EB-10010960 Category: Tags: , , , ,

Economics of Strategy 7th Edition by David Besanko, David Dranove, Scott Schaefer, Mark Shanley – Ebook PDF Instant Download/Delivery: 1119174775, 9781119174776

Full download Economics of Strategy 7th Edition after payment

 

 

Product details:

ISBN 10: 1119174775

ISBN 13: 9781119174776

Author:  David Besanko, David Dranove, Scott Schaefer, Mark Shanley 

Economics of Strategy 7th Edition: Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today’s students–tomorrows future managers–will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

 

Economics of Strategy 7th Edition Table of contents:

PART ONE: FIRM BOUNDARIES

  • Chapter 1: The Power of Principles: An Historical Perspective
  • Chapter 2: The Horizontal Boundaries of the Firm
  • Chapter 3: The Vertical Boundaries of the Firm
  • Chapter 4: Integration and Its Alternatives

PART TWO: MARKET AND COMPETITIVE ANALYSIS

  • Chapter 5: Competitors and Competition
  • Chapter 6: Entry and Exit
  • Chapter 7: Dynamics: Competing Across Time
  • Chapter 8: Industry Analysis

PART THREE: STRATEGIC POSITION AND DYNAMICS

  • Chapter 9: Strategic Positioning for Competitive Advantage
  • Chapter 10: Information and Value Creation
  • Chapter 11: Sustaining Competitive Advantage

 

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David Besanko,David Dranove,Scott Schaefer,Mark Shanley,Economics,Strategy