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Effective Personal Communication Skills for Public Relations PR in Practice 1st Edition by Andy Green ISBN 074944407X 9780749444075

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Effective Personal Communication Skills for Public Relations PR in Practice Andy Green Digital Instant Download

Author(s): Andy Green
ISBN(s): 9780749444075, 074944407X
Edition: illustrated edition
File Details: PDF, 35.62 MB
Year: 2006
Language: english
SKU: EB-1308788 Category: Tag:

Effective Personal Communication Skills for Public Relations PR in Practice 1st Edition by Andy Green – Ebook PDF Instant Download/Delivery: 074944407X, 9780749444075

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Product details:

ISBN 10: 074944407X

ISBN 13: 9780749444075 

Author: Andy Green

Make ideas contagious through every channel of communication
Viral marketing — word-of-mouth marketing that spreads rapidly — is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase “”meme”” to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas –or memes — can spread through PR communications like a virus. This stimulating, original book shows how to harness the power of communication to send out a message not just virally, but through online traditional channels as well.

Table of contents:

  1. Introduction

  2. Your inner brand – who you are

  3. Your communications quotient – your thinking resources

  4. You and your interpersonal skills

  5. Creating messages, memes and ‘spinning’

  6. The message is the medium – making your communications brand-friendly

  7. Triggering your message to achieve change

  8. Adapting your messages to your networks – word-of-mouth and word-of-click, your viral friends

  9. Your networks

  10. Managing your networking

  11. The power of context – managing the environment for your communications

  12. Bringing it all together

  13. Glossary

  14. Bibliography and further reading

  15. Networking contacts of the author

  16. Index

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Tags: Andy Green, Effective, Personal Communication, Skills, Public Relations, PR, Practice