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Essentials Of Marketing 3rd Edition by Jim Blythe ISBN 0273693581 9780273693581

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Essentials Of Marketing 3rd Edition Jim Blythe Digital Instant Download

Author(s): Jim Blythe
ISBN(s): 9780273693581, 0273693581
Edition: 3rd
File Details: PDF, 5.50 MB
Year: 2005
Language: english
SKU: EB-1710610 Category: Tag:

Essentials Of Marketing 3rd Edition by Jim Blythe – Ebook PDF Instant Download/Delivery: 0273693581, 9780273693581

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Product details:

ISBN 10: 0273693581

ISBN 13: 9780273693581 

Author: Jim Blythe 

Looking for a concise, clear, jargon-free book on marketing? Go no further. Jim Blythe’s Essentials of Marketing, 3e is an ideal text for students new to marketing, students on a short introductory marketing course, overseas students needing a plain-English guide, or to anyone who needs a quick grasp of the subject.

‘Essentials of Marketing is an engaging introductory text for students new to the study of marketing. The third edition brings the latest issues within marketing theory and practice to life in an authoritative but very readable fashion. Jim Blythe has carefully considered the needs of his readers through useful learning aids and an extensive glossary.’ Dr. Matthew Higggins, Lecturer in Marketing and Consumption,Universityof Leicester

Avoiding a UK-centered viewpoint, Essentials of Marketing, 3e offers the following:

NEW! Completely new relevant and up-to-date cases studies.

NEW! A fully rewritten Chapter 12, covering relationship marketing, Internet marketing, marketing ethics, and the changing conceptual position of marketing in the 21st century.

NEW! Extended coverage of global marketing theory.

Self-test questions designed to aid student learning.

Up-to-date and full referencing for the more academic student.

Recommended further reading for each chapter.

‘This new edition provides students with an ideal platform from which to discover the fundamental principles of marketing. The addition of new up-to-date case studies and a revised final chapter which addresses some key 21st century marketing issues provides the reader with real contemporary perspectives. The book offers an easy to follow and jargon-free source of core theories and concepts together with helpful illustrative examples from around the world.’ Dr. Phil Megicks, Head of Marketing Group, University of Plymouth, Senior Examiner for the Chartered Institute of Marketing Professional Certificate Marketing Fundamentals module.

Table of contents:

  1. What do marketers do?

  2. The marketing environment

  3. Consumer and buyer behaviour

  4. Segmentation, targeting and positioning

  5. Market research

  6. Products, branding and packaging

  7. Pricing strategies

  8. Distribution

  9. Marketing communications and promotional tools

  10. Marketing planning, implementation and control

  11. International marketing

  12. 21st century marketing

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Tags: Jim Blythe, Essentials, Marketing