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Essentials of Strategic Management 2nd Edition by Charles Hill, Gareth Jones ISBN 0547194323 9780547194325

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Essentials of Strategic Management 2nd Edition Charles Hill Digital Instant Download

Author(s): Charles Hill, Gareth Jones
ISBN(s): 9780547194325, 0547194323
Edition: 2
File Details: PDF, 5.22 MB
Year: 2008
Language: english
SKU: EB-2427046 Category: Tags: ,

Essentials of Strategic Management 2nd Edition by Charles Hill, Gareth Jones – Ebook PDF Instant Download/Delivery: 0547194323, 9780547194325

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Product details:

ISBN 10: 0547194323

ISBN 13: 9780547194325 

Author: Charles Hill, Gareth Jones 

Thorough yet concise, ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors’ market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E. Following the same framework as the larger book, ESSENTIALS helps students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text’s presentation of strategic management features an increased emphasis on the business model concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. In addition, a high-quality case program examines small, medium, and large companies–both domestic and international–so that students gain experience putting chapter concepts into real-world practice in a variety of scenarios

Table of contents:

PART 1: INTRODUCTION TO STRATEGIC MANAGEMENT

  • Chapter 1: The Strategy-Making Process

  • Chapter 2: Stakeholders, the Mission, Governance, and Business Ethics

PART 2: THE NATURE OF COMPETITIVE ADVANTAGE

  • Chapter 3: External Analysis: The Identification of Opportunities and Threats

  • Chapter 4: Building Competitive Advantage

PART 3: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE

  • Chapter 5: Business-Level Strategy and Competitive Positioning

  • Chapter 6: Strategy in the Global Environment

  • Chapter 7: Corporate-Level Strategy and Long-Run Profitability

PART 4: STRATEGY IMPLEMENTATION

  • Chapter 8: Strategic Change: Implementing Strategies to Build and Develop a Company

  • Chapter 9: Implementing Strategy Through Organizational Design

PART 5: CASES IN STRATEGIC MANAGEMENT

  • Case 1: Boeing Commercial Aircraft: Comeback?

  • Case 2: Apple Computer

  • Case 3: Amazon.com

  • Case 4: Blockbuster’s Challenges in the Video Rental Industry

  • Case 5: Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?

  • Case 6: 3M in 2006

  • Case 7: Philips versus Matsushita: A New Century, a New Round

  • Case 8: Mired in Corruption-Kellogg Brown & Root in Nigeria

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Tags: Charles Hill, Gareth Jones, Essentials, Strategic Management