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Exploring Corporate Strategy 8th Edition by Gerry Johnson, Kevan Scholes, Richard Whittington ISBN 0273711911 9780273711919

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Exploring Corporate Strategy 8th Edition Gerry Johnson Digital Instant Download

Author(s): Gerry Johnson, Kevan Scholes, Richard Whittington
ISBN(s): 9780273711919, 0273711911
Edition: 8th
File Details: PDF, 9.31 MB
Year: 2011
Language: english
SKU: EB-11086780 Category: Tags: , ,

Exploring Corporate Strategy 8th Edition by Gerry Johnson, Kevan Scholes, Richard Whittington – Ebook PDF Instant Download/Delivery: 0273711911, 9780273711919

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Product details:

ISBN 10: 0273711911

ISBN 13: 9780273711919 

Author: Gerry Johnson, Kevan Scholes, Richard Whittington 

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers.

Available in two versions (Text and Text & Cases),Exploring Corporate Strategyhas established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources.

The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

Table of contents:

  • Chapter 1 Introducing Strategy

  • Commentary: The Strategy Lenses

Part I: The Strategic Position

  • Introduction to Part I

  • Chapter 2 The Environment

  • Chapter 3 Strategic Capability

  • Chapter 4 Strategic Purpose

  • Chapter 5 Culture and Strategy

  • Commentary on Part I: The Strategic Position

Part II: Strategic Choices

  • Introduction to Part II

  • Chapter 6 Business-Level Strategy

  • Chapter 7 Directions and Corporate-Level Strategy

  • Chapter 8 International Strategy

  • Chapter 9 Innovation and Entrepreneurship

  • Chapter 10 Strategy Methods and Evaluation

  • Commentary on Part II: Strategic Choices

Part III: Strategy in Action

  • Introduction to Part III

  • Chapter 11 Strategy Development Processes

  • Chapter 12 Organising for Success

  • Chapter 13 Resourcing Strategies

  • Chapter 14 Managing Strategic Change

  • Chapter 15 The Practice of Strategy

  • Commentary on Part III: Strategy in Action

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