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Friends with Benefits A Social Media Marketing Handbook 1st Edition by Darren Barefoot,Julie Szabo ISBN 1593271999 978-1593271992

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Friends with Benefits A Social Media Marketing Handbook 1st Edition Darren Barefoot Digital Instant Download

Author(s): Darren Barefoot, Julie Szabo
ISBN(s): 1593271999
Edition: 1
File Details: PDF, 39.78 MB
Year: 2009
Language: english
SKU: EB-2177100 Category: Tags: ,

Friends with Benefits A Social Media Marketing Handbook 1st Edition by Darren Barefoot, Julie Szabo – Ebook PDF Instant Download/Delivery: 1593271999, 978-1593271992

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Product details:

ISBN 10: 1593271999

ISBN 13: 978-1593271992 

Author: Darren Barefoot, Julie Szabo

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company’s online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

  • Connect with potential customers and join their conversations
  • Tweak your website to support your social media marketing campaigns
  • Promote your products or brand and manage the toughest negative online feedback
  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer’s toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

Table of contents:

  1. FOREWORD

  2. ACKNOWLEDGMENTS

  3. INTRODUCTION: A WINDOW INTO THE WORLD OF SOCIAL MEDIA MARKETING

  4. WHAT IS SOCIAL MEDIA?

  5. GET SOCIAL MEDIA READY

  6. FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIES

  7. NETIQUETTE: MISS MANNERS FOR THE WEB

  8. STICK OUT YOUR THUMB: DEVISING YOUR PITCH

  9. MEASURING SUCCESS: HOW TO MONITOR THE WEB

  10. IS SOCIAL MEDIA MARKETING RISKY BUSINESS?

  11. DAMAGE CONTROL IN THE DIGITAL AGE

  12. DOES MYSPACE STILL MATTER?

  13. UNDERSTANDING FACEBOOK

  14. VIDEO MARKETING WITH YOUTUBE AND OTHER VIDEO SHARING SITES

  15. THE TWITTER REVOLUTION

  16. THE POWER OF CROWDS: UNDERSTANDING AND PARTICIPATING IN ONLINE COMMUNITIES

  17. AFTERWORD

  18. RECOMMENDED READING

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Tags: Darren Barefoot, Julie Szabo, Friends with Benefits, Social Media, Marketing, Handbook