Global Business 3rd Edition by Mike W Peng ISBN 1133485936 978-1133485933

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Product details:

ISBN 10: 1133485936 

ISBN 13: 978-1133485933

Author: Mike W. Peng

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, “What determines the success and failure of firms around the globe?” This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective.

Table of contents:

Part 1: Laying Foundations

• Chapter 1: Globalizing Business

• Chapter 2: Understanding Formal Institutions: Politics, Laws, and Economics

• Chapter 3: Emphasizing Informal Institutions: Cultures, Ethics, and Norms

• Chapter 4: Leveraging Resources and Capabilities

Part 2: Acquiring Tools

• Chapter 5: Trading Internationally

• Chapter 6: Investing Abroad Directly

• Chapter 7: Dealing with Foreign Exchange

• Chapter 8: Capitalizing on Global and Regional Integration

Part 3: Strategizing Around the Globe

• Chapter 9: Growing and Internationalizing the Entrepreneurial Firm

• Chapter 10: Entering Foreign Markets

• Chapter 11: Managing Global Competitive Dynamics

• Chapter 12: Making Alliances and Acquisitions Work

• Chapter 13: Strategizing, Structuring, and Learning around the World

Part 4: Building Functional Excellence

• Chapter 14: Competing on Marketing and Supply Chain Management

• Chapter 15: Managing Human Resources Globally

• Chapter 16: Financing and Governing the Corporation Globally

• Chapter 17: Managing Corporate Social Responsibility Globally

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Tags: Mike W Peng, Global Business