Go Logo A Handbook to the Art of Global Branding 12 Keys to Creating Successful Global Brands 1st Edition by Mac Cato ISBN B005SNA9QY
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Go Logo A Handbook to the Art of Global Branding 12 Keys to Creating Successful Global Brands 1st Edition by Mac Cato – Ebook PDF Instant Download/Delivery: B005SNA9QY
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ISBN 10: B005SNA9QY
Author: Mac Cato
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
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Tags: Mac Cato, Handbook, Art of Global Branding, Creating Successful Global Brands