Head’s Broadcasting in America A Survey of Electronic Media 10th Edition by Michael A Mcgregor,Paul D Driscoll,Walter Mcdowell ISBN 0205608132 9780205608133

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Product details:

ISBN 10: 0205608132

ISBN 13: 9780205608133 

Author: Michael A. McGregor; Paul D. Driscoll; Walter Mcdowell

After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated market leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head’s legacy school, the University of Miami.

Head’s Broadcasting in America distinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This text will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Table of contents:

Chapter 1: Introducing Electronic Media
Chapter 2: From Radio to Television
Chapter 3: Cable and Newer Media
Chapter 4: How Electronic Media Work
Chapter 5: Distribution by Wired Relays, Wireless Relays, and over the Internet
Chapter 6: Commercial Operations
Chapter 7: Noncommercial Services
Chapter 8: Programs and Programming Basics
Chapter 9: Audience Measurement
Chapter 10: Media Theory and Effects
Chapter 11: The Communications Act, Licensing, and Structural Regulation
Chapter 12: Constitutional Issues and Content Regulation
Chapter 13: A Global View

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Tags: Michael A Mcgregor, Paul D Driscoll, Walter Mcdowell, Head’s Broadcasting, in America A Survey, of Electronic Media