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Henry and Edsel The Creation of the Ford Empire 1st Edition by Richard Bak ISBN 0471234877 9780471234876

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Henry and Edsel The Creation of the Ford Empire 1st Edition Richard Bak Digital Instant Download

Author(s): Richard Bak
ISBN(s): 9780471234876, 0471234877
Edition: 1
File Details: PDF, 32.77 MB
Year: 2003
Language: english
SKU: EB-2420652 Category: Tag:

Henry and Edsel The Creation of the Ford Empire 1st Edition by Richard Bak – Ebook PDF Instant Download/Delivery: 0471234877, 9780471234876

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Product details:

ISBN 10: 0471234877

ISBN 13: 9780471234876 

Author: Richard Bak 

The epic struggle between a father and son and the building of a worldwide business empire
In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world’s great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his “second son,” the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry’s heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel’s level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers.
Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.

Table of contents:

1. Farmboy, tinkerer
2. The horse is gone
3. Rear view mirror : Ford the “automobileer” in 1900
4. Who can’t afford a fordmobile?
5. Hunka tin
6. The five dollar day
7. Rear view mirror : the crystal palace in 1914
8. War on several fronts
9. Joy ride
10. Farewell, Lizzie
11. Chronicle of the neglected truth
12. The little man in the basement
13. Rear view mirror : the crown prince at work and at play
14. Airships and time machines
15. An invitation to organize
16. Bullets and frescoes
17. A matter of style
18. The overpass
19. Rear view mirror : battling “Fordism” in 1937
20. A new social order
21. You know how fater is
22. Running on empty
23. Rear view mirror : the last years of the flivver king.

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Tags: Richard Bak, Henry, Edsel, Creation, Ford, Empire