Impact Pricing Your Blueprint for Driving Profits 1st Edition by Mark Stiving ISBN 1613081219 9781613081211

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Product details:

ISBN 10: 1613081219

ISBN 13: 9781613081211

Author:  Mark Stiving 

Impact Pricing: Your Blueprint for Driving Profits 1st Edition: AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer. Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success. Learn how to: Set prices that drive your market position Correctly use costs to make profitable pricing decisions Implement value-based pricing to charge what customers are willing to pay Use price segmentation to leverage value and capture new business Cash-in on complementary products and product versions with portfolio pricing Prepare for changing conditions pricing strategically now Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

 

Impact Pricing: Your Blueprint for Driving Profits 1st Edition Table of contents:

• Part One: Pricing Fundamentals

  • Chapter 1 Vision: See where your pricing needs to go
  • Chapter 2 Pricing strategies: A first glance
  • Chapter 3 Value: What is your product worth?
  • Chapter 4 Value-based pricing: Mandatory to maximize profits
  • Chapter 5 Create value: Let pricing guide you
  • Chapter 6 Costs matter: But not how you think

• Part Two: Pricing Segmentation

  • Chapter 7 Introduction to price segmentation: Rich and poor
  • Chapter 8 Customer characteristics: Who are you?
  • Chapter 9 Customer behaviors: Jump this hurdle
  • Chapter 10 Transaction characteristics: At point of purchase
  • Chapter 11 Loyalty and price segmentation: Treat your best customers the best

• Part Three: Portfolio Pricing

  • Chapter 12 Versioning: Develop the right product line
  • Chapter 13 Complementary products: Linking and leveraging
  • Chapter 14 Free: How to get paid for free

• Part Four: Pricing Dynamics

  • Chapter 15 Introduction to pricing dynamics: Customer expectations
  • Chapter 16 Responding to the economy: The 800-pound gorilla
  • Chapter 17 Responding to competitors: Darn them
  • Chapter 18 Product life cycle: Prices change with age

 

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