Internationalization and Firm Performance The Role of Intangible Resources 1st Edition by Mario Krist ISBN 3834994987 9783834994981

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ISBN 10: 3834994987 
ISBN 13: 9783834994981
Author: Mario Krist

A large body of strategy and international business literature has examined the relationship between internationalization (regional diversification) and firm perfo- ance over the last decades. In essence, the current state of research on the internati- alization-performance relationship must be characterized, however, as being hetero- neous and inconclusive. From a conceptual point of view, increasing levels of inter- tionalization should have positive effects on firm performance due to economies of scale, market power effects, and risk reduction effects, to name but a few. At the same time, firms that expand internationally have to cope with substantial negative effects which are primarily associated with liabilities of foreignness. As a consequence, extensive empirical studies on the internationalization-performance relationship are somewhat mixed and contradictory. Against this background, Mario Krist highlights three central research objectives: First, he establishes if and why there should be a relationship between internationalization and firm performance. Second, he elaborates which intangible resources act as major success factors in the relationship between internationalization and performance and why this occurs. Third, he explores how these intangible resources act within the internationalization process concerning their ultimate impact on firm performance and how characteristics of the internationali- tion process itself have an impact on the focal relationship. Mario Krist chooses a topic which is of high practical relevance since inter- tionalization is at the core of corporate and business strategy. His research objectives are well developed based on a sound description of the current research status.

Internationalization and Firm Performance The Role of Intangible Resources 1st Table of contents:

1. Introduction * 1.1 Research Context: The Increasing Importance of Internationalization * 1.2 Research Gap and Motivation: Beyond Traditional Explanations of International Performance * 1.3 Research Objective and Questions * 1.4 Structure of the Book * 1.5 Target Audience

2. Theoretical Foundations: Internationalization and Firm Performance * 2.1 Concepts of Internationalization * 2.1.1 Dimensions of Internationalization (e.g., psychic distance, mode of entry, scope, speed) * 2.1.2 Theories of Internationalization (e.g., Uppsala Model, Eclectic Paradigm (OLI), Resource-Based View) * 2.2 Firm Performance in an International Context * 2.2.1 Defining and Measuring Performance (e.g., financial, strategic, market performance) * 2.2.2 Challenges in Measuring International Performance * 2.3 Review of Existing Literature on Internationalization and Firm Performance

3. The Role of Intangible Resources * 3.1 Defining Intangible Resources: Knowledge, Capabilities, Reputation, Culture * 3.2 The Resource-Based View (RBV) and Dynamic Capabilities * 3.2.1 Core Tenets of RBV * 3.2.2 Dynamic Capabilities and Internationalization * 3.3 Classification and Typology of Intangible Resources Relevant for Internationalization * 3.3.1 Knowledge-based Resources (e.g., technological, marketing, organizational knowledge) * 3.3.2 Relational Resources (e.g., networks, reputation, trust) * 3.3.3 Organizational Culture and Human Capital * 3.4 Hypotheses Development: Linking Intangible Resources to International Performance

4. Research Methodology * 4.1 Research Design: (e.g., Quantitative, Qualitative, Mixed-Methods) * 4.2 Data Collection * 4.2.1 Sample Selection and Description * 4.2.2 Data Sources (e.g., survey, secondary data, case studies) * 4.2.3 Operationalization of Variables (Internationalization, Performance, Intangible Resources) * 4.3 Data Analysis Techniques (e.g., Regression Analysis, Structural Equation Modeling, Qualitative Content Analysis) * 4.4 Validity and Reliability Considerations

5. Empirical Analysis and Results * 5.1 Descriptive Statistics * 5.2 Correlation Analysis * 5.3 Hypothesis Testing and Model Estimation * 5.3.1 Results Pertaining to Hypothesis 1 (Internationalization – Performance) * 5.3.2 Results Pertaining to Hypothesis 2 (Intangible Resources – Performance) * 5.3.3 Results Pertaining to Hypothesis 3 (Moderating/Mediating Role of Intangible Resources) * 5.4 Discussion of Findings

6. Discussion * 6.1 Summary of Key Findings * 6.2 Contribution to Theory: Reconciling Internationalization Theories with RBV * 6.3 Practical Implications for Managers and Policymakers * 6.3.1 How to leverage intangible resources for international success * 6.3.2 Strategic recommendations for firms engaging in internationalization * 6.4 Limitations of the Study

7. Conclusion and Future Research * 7.1 Recapitulation of the Study * 7.2 Avenues for Future Research * 7.3 Concluding Remarks

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Tags: Mario Krist, Internationalization, Firm Performance