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Internet Marketing with WordPress 1st Edition by David Mercer ISBN 184951674X 9781849516747

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Internet Marketing with WordPress 1st Edition David Mercer Digital Instant Download

Author(s): David Mercer
ISBN(s): 9781849516747, 184951674X
Edition: 1
File Details: PDF, 3.59 MB
Year: 2011
Language: english
SKU: EB-55460884 Category: Tag:

Internet Marketing with WordPress 1st Edition by David Mercer – Ebook PDF Instant Download/Delivery: 184951674X, 9781849516747

Full download Internet Marketing with WordPress 1st Edition after payment

 

Product details:

ISBN 10: 184951674X

ISBN 13: 9781849516747 

Author: David Mercer 

The book’s accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions. This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers. No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.

Table of contents:

1. Introduction to WordPress Marketing

  • Fitting into your niche

  • Internet marketing overview

  • Understanding Internet marketing

  • Pre-marketing preparation

  • Defining business objectives

  • Identifying the target audience

  • Summary

2. Creating Content to Attract the Target Readers

  • The case for content

  • Understanding content

  • Creating content

  • Summary

3. Building Traffic I: Search Engine Optimization

  • Understanding Internet search

  • SEO for WordPress sites

  • Dos and don’ts

  • Summary

4. Building Traffic II: Socializing WordPress

  • Understanding social networks

  • Integrating your WordPress blog

  • Summary

5. Building Traffic III: Building Relationships

  • Trust and relationships with WordPress

  • RSS feeds from your blog

  • Advertising online, articles, and press releases

  • Forums and groups

  • Summary

6. Converting Traffic

  • Converting traffic into followers

  • Converting traffic into customers

  • Summary

7. Analyze, Refine, and Repeat

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Tags: David Mercer, Internet Marketing, WordPress