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Irresistible apps motivational design patterns for apps games and web based communities 1st Edition by Chris Lewis ISBN 1430264217 9781430264217

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Irresistible apps motivational design patterns for apps games and web based communities Lewis Digital Instant Download

Author(s): Lewis, Chris
ISBN(s): 9781430264217, 1430264217
Edition: New edition
File Details: PDF, 5.77 MB
Year: 2014
Language: english
SKU: EB-11862846 Category: Tags: ,

Irresistible apps motivational design patterns for apps games and web based communities 1st Edition by Chris Lewis – Ebook PDF Instant Download/Delivery: 1430264217, 9781430264217

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Product details:

ISBN 10: 1430264217

ISBN 13: 9781430264217 

Author: Chris Lewis 

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?

The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

Table of contents:

  1. Introduction to Motivational Design

  2. Psychology of Motivation

  3. Understanding Patterns

  4. Gameful Patterns

  5. Social Patterns

  6. Interface Patterns

  7. Information Patterns

  8. Understanding Motivational Dark Patterns

  9. Temporal Dark Patterns

  10. Monetary Dark Patterns

  11. Social Capital Dark Patterns

  12. Patterns as Analysis

  13. Patterns as Design Tools

  14. The End Is the Beginning

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Tags: Chris Lewis, Irresistible Apps, Motivational Design, Patterns, Apps, Games, Web Communities