Leveraging Corporate Responsibility The Stakeholder Route to Maximizing Business and Social Value 1st Edition by C B Bhattacharya,Sankar Sen,Dr Daniel Korschun ISBN 1107009170 9781107009172

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Product details:

ISBN 10: 1107009170

ISBN 13: 9781107009172 

Author: C. B. Bhattacharya, Sankar Sen, Dr Daniel Korschun 

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies – consumers and employees – to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.

Table of contents:

One – The long and winding road to CR value

Part I – Deconstructing CR value
Two – Viewing stakeholders as individuals
Three – How stakeholders respond to CR

Part II – Inside the mind of the stakeholder
Four – What stakeholders see and hear
Five – The psychological engine that drives CR reactions
Six – How context influences the process

Part III – Putting insight into action
Seven – Co-creating CR strategy
Eight – Communicating CR strategy
Nine – Calibrating CR strategy
Ten – Putting the framework to work

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Tags: C B Bhattacharya, Sankar Sen, Dr Daniel Korschun, Leveraging Corporate, Responsibility The, Stakeholder Route