Link Analysis An Information Science Approach Library and Information Science Library and Information Science 1st Edition by Mike Thelwall ISBN 0120885530 9780120885534

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Product details:

ISBN 10: 0120885530 

ISBN 13: 9780120885534

Author: Mike Thelwall 

The web is central to many human activities and infringes on many others: at home, and at work, including education and research. Links between web sites can be used in information science and social science research as a valuable source of evidence about online phenomena, and about online components of offline phenomena. Given a set of websites, the links between them many reveal interesting patterns of connectedness that could reflect issues of underlying human communication or information value. Link analysis is therefore a valuable tool for information science and social science researchers investigating the web, or other phenomena with an offline component. This book provides methods, guidelines and examples to guide researchers and students through a research project, in addition to reviewing a considerable body of previous work. It contains a complete link analysis methodology for information science and social science research. It features a strong online component which includes software and instructions to allow complete link analyses. The case studies include academic, business and commercial search engine applications. Practical chapters describe a range of related methods, software and data sources.

Table of contents:

1. Introduction

2. Web Crawlers and Search Engines

3. The Theoretical Perspective for Link Counting

4. Interpreting Link Counts: Random Samples and Correlations

5. Link Structures in the Web Graph

6. The Content Structure of the Web

7. Universities: Link Types

8. Universities: Link Models

9. Universities: International Links

10. Departments and Subjects

11. Journals and Articles

12. Search Engines and Web Design

13. A Health Check for Spanish Universities

14. Personal Web Pages Linking to Universities

15. Academic Networks

16. Business Web Sites

17. Using Commercial Search Engines and the Internet Archive

18. Personal Crawlers

19. Data Cleansing

20. Online University Link Databases

21. Embedded Link Analysis

22. Social Network Analysis

23. Network Visualizations

24. Academic Link Indicators

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Tags: Mike Thelwall, Link Analysis, Information Science, Library, Information Science