M Commerce Technologies Services and Business Models 1st Edition by Sadeh N ISBN 0471135852 9780471135852

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Product details:

ISBN 10: 0471135852

ISBN 13: 9780471135852

Author: Sadeh N.

The first complete introduction to the technology and business issues surrounding m-commerce
With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. “m-commerce”) is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Table of contents:

• PART ONE: The M-Commerce Revolution

  • M-Commerce: What’s the Buzz All About?

  • A First Look at the Broader M-Commerce Value Chain

• PART TWO: The Technologies of M-Commerce

  • Mobile Communications: The Transition to 3G

  • The Mobile Internet

  • Mobile Security and Payment

• PART THREE: M-Commerce Services Today and Tomorrow

  • Mobile Commerce Services Today

  • Next-Generation M-Commerce

  • Early Lessons and Future Prospects

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Tags: Sadeh N, M Commerce, Technologies, Services, Business Models