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Marketing and Sales in the Chemical Industry 2nd Edition by Rolf Jakobi ISBN 3527306250 9783527600342

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Marketing and Sales in the Chemical Industry 2nd Edition Rolf Jakobi Digital Instant Download

Author(s): Rolf Jakobi
ISBN(s): 3527306250
Edition: 2
File Details: PDF, 1.98 MB
Year: 2002
Language: english
SKU: EB-2534298 Category: Tag:

Marketing and Sales in the Chemical Industry 2nd Edition by Rolf Jakobi – Ebook PDF Instant Download/Delivery: 3527306250, 9783527600342

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Product details:

ISBN 10: 3527306250 

ISBN 13: 9783527600342

Author: Rolf Jakobi 

If manufacturers of chemical products are to survive in today’s global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. “Marketing and Sales in the Chemical Industry” is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.

Table of contents:

  1. The “Main Group Elements” of Marketing

  2. The Principles of Business-to Business Marketing

  3. The International Market Structure in the Chemical Industry

  4. The Economical, Political and Sociological Environment

  5. Marketing of Chemical Engineering Projects

  6. Marketing of Chemical Commodities

  7. Plastic and Rubber

  8. Chemical Specialties

  9. The Agricultural Business

  10. Marketing of Pharmaceuticals

  11. Electronic Commerce in the Chemical Industry

  12. Emerging Markets

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Tags: Rolf Jakobi, Marketing, Sales, Chemical Industry