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Marketing Channels 8th Edition by Bert Rosenbloom ISBN 0324316984 9798214348391

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Marketing Channels Bert Rosenbloom Digital Instant Download

Author(s): Bert Rosenbloom
ISBN(s): 9780324316988, 0324316984
Edition: Hardcover
File Details: PDF, 10.79 MB
Year: 2011
Language: english
SKU: EB-10010828 Category: Tag:

Marketing Channels 8th Edition by Bert Rosenbloom – Ebook PDF Instant Download/Delivery: 0324316984, 9798214348391

Full download Marketing Channels 8th Edition after payment

 

 

Product details:

ISBN 10: 0324316984

ISBN 13: 9798214348391

Author: Bert Rosenbloom 

Marketing Channels 8th Edition: Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

 

Marketing Channels 8th Edition Table of contents:

Part 1. Marketing channel systems

  • Chapter 1. Marketing channel concepts
  • Chapter 2. The channel participants
  • Chapter 3. The environment of marketing channels
  • Chapter 4. Behavioral processes in marketing channels

Part 2. Developing the marketing channel

  • Chapter 5. Strategy in marketing channels
  • Chapter 6. Designing marketing channels
  • Chapter 7. Selecting the channel members
  • Chapter 8. Target markets and channel design strategy

Part 3. Managing the marketing channel

  • Chapter 9. Motivating the channel members
  • Chapter 10. Product issues in channel management
  • Chapter 11. Pricing issues in channel management
  • Chapter 12. Promotion through the marketing channel
  • Chapter 13. Logistics and channel management
  • Chapter 14. Evaluating channel member performance

Part 4. Additional perspectives on marketing channels

  • Chapter 15. Electronic marketing channels
  • Chapter 16. Franchise marketing channels
  • Chapter 17. Marketing channels for services
  • Chapter 18. International channel perspectives

Part 5. Cases

 

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Bert Rosenbloom,Marketing,Channels