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Marketing Planning CIM Coursebook 1st Editon by Karen Beamish , Ruth Ashford ISBN 0750680040 978-0750680042

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Marketing Planning Karen Beamish Digital Instant Download

Author(s): Karen Beamish
ISBN(s): 9780080501161, 0080501168
Edition: Kindle
File Details: PDF, 7.05 MB
Year: 2006
Language: english
SKU: EB-1941034 Category: Tag:

Marketing Planning CIM Coursebook 1st Editon by Karen Beamish , Ruth Ashford – Ebook PDF Instant Download/Delivery:0750680040, 978-0750680042
Full download Marketing Planning CIM Coursebook 1st Editon after payment

Product details: 

ISBN 10: 0750680040 

ISBN 13: 978-0750680042

Author: Karen Beamish , Ruth Ashford

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Table of contents: 

Marketing planning to deliver marketing strategies;

The marketing audit and strategic outcomes;

Creating marketing strategies through segmentation, targetting and positioning;

Adapting marketing planning in different contexts

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Tags: Karen Beamish, Ruth Ashford, Marketing Planning, CIM Coursebook