Marketing Real People Real Choices 7th Edition by Michael R Solomon ISBN B00HQLSBQ6

Marketing Real People Real Choices 7th Edition by Michael R Solomon – Ebook PDF Instant Download/Delivery: B00HQLSBQ6
Full download Marketing Real People Real Choices 7th Edition after payment

Product details: 

ISBN 10: B00HQLSBQ6

Author: Michael R Solomon

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies “every day. “Learners will come to understand that marketing is about “creating value”-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers’ needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

People also search for:

marketing
digital marketing
social media marketing
digital marketing jobs
network marketing

Tags: Michael R Solomon, Marketing, Real People Real Choices