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Marketing The Basics 1st Edition by Karl Moore, Niketh Pareek ISBN 0415380804 9780415380805

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Marketing The Basics Basics Routledge Hardcover 1st Edition Moore Pareek Digital Instant Download

Author(s): Moore Pareek
ISBN(s): 9780415380805, 0415380804
Edition: 1
File Details: PDF, 1.10 MB
Year: 2006
Language: english
SKU: EB-1823962 Category: Tag:

Marketing: The Basics 1st Edition by Karl Moore, Niketh Pareek – Ebook PDF Instant Download/Delivery: 0415380804, 9780415380805

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Product details:

ISBN 10: 0415380804

ISBN 13: 9780415380805

Author:  Karl Moore, Niketh Pareek 

Marketing: The Basics 1st Edition: 

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.

Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East.

Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:

  • what is marketing?
  • marketing as part of the firm’s corporate strategy
  • the marketing mix
  • STP – segmentation, targeting and positioning
  • market research
  • culture.

A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

 

Marketing: The Basics 1st Edition Table of contents:

  • Introduction
  • What is marketing management?
  • Marketing as a corporate function
  • Product and placement
  • Price
  • Promotion
  • People
  • Segmentation, targeting, and positioning
  • Market research – seeking deep insight into the customer’s world and mind
  • Global marketing

 

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Karl Moore,Niketh Pareek,Marketing,The Basics