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Marketing Through Search Optimization How to be found on the web 1st Edition by Alex Michael, Ben Salter ISBN 1417507454 9781417507450

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Marketing Through Search Optimization How to be found on the web 1st Edition Alex Michael Digital Instant Download

Author(s): Alex Michael, Ben Salter
ISBN(s): 9781417507450, 1417507454
Edition: 1
File Details: PDF, 9.94 MB
Year: 2003
Language: english
SKU: EB-1650614 Category: Tags: ,

Marketing Through Search Optimization How to be found on the web 1st Edition by Alex Michael, Ben Salter – Ebook PDF Instant Download/Delivery: 1417507454, 9781417507450

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Product details:

ISBN 10: 1417507454 

ISBN 13: 9781417507450

Author: Alex Michael, Ben Salter

Search engine placement has become a key task for those engaged in website marketing. This book explains why and how marketers can and must optimize sites for searchability from the outset. It describes how to optimize, for both local and international users. It uses tutorials to demonstrate how to steadily improve your site rankings.

Table of contents:

  1. Introduction to search engine optimization

  2. Web crawlers

  3. Directories

  4. Pay-per-click engines

  5. Linking strategies and free listings

  6. Placement tips and page architecture

  7. Software toolbox

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Tags: Alex Michael, Ben Salter, Marketing, Search, Optimization, Found, Web