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Marketing Without Advertising Easy Ways to Build a Business Your Customers Will Love and Recommend 6th Edition by Michael Phillips, Salli Rasberry ISBN 1413306322 978-1413306323

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Marketing Without Advertising Easy Ways to Build a Business Your Customers Will Love and Recommend 6th Edition Michael Phillips Digital Instant Download

Author(s): Michael Phillips, Salli Rasberry
ISBN(s): 1413306322
Edition: 6
File Details: PDF, 4.28 MB
Year: 2008
Language: english
SKU: EB-2206926 Category: Tags: ,

Marketing Without Advertising Easy Ways to Build a Business Your Customers Will Love and Recommend 6th Edition by Michael Phillips, Salli Rasberry – Ebook PDF Instant Download/Delivery: 1413306322, 978-1413306323

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Product details:

ISBN 10: 1413306322

ISBN 13: 978-1413306323 

Author: Michael Phillips, Salli Rasberry

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies to:

encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

Table of contents:

Foreword: Your Marketing Companion
Chapter 1. Advertising: The Last Choice in Marketing
Chapter 2. Personal Recommendations: The First Choice in Marketing
Chapter 3. The Physical Appearance of Your Business
Chapter 4. Pricing
Chapter 5. How You Treat the People Around You
Chapter 6. Openness: The Basis of Trust
Chapter 7. Deciding How to Educate Potential Customers
Chapter 8. How to Let Customers Know Your Business is Excellent
Chapter 9. Helping Customers Find You
Chapter 10. Customer Recourse
Chapter 11. Marketing on the Internet
Chapter 12. Dynamic Interactive Marketing
Chapter 13. Designing and Implementing Your Marketing Plan
Chapter 14. Creating a Calendar of Events
Appendix (46 pages of marketing worksheets and forms)
Index

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Tags: Michael Phillips, Salli Rasberry, Marketing, Without Advertising, Build Business, Customers, Recommend