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Media management a casebook approach 3rd Edition by Jan LeBlanc Wicks ISBN 0805847154 9780805847154

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Media management a casebook approach 3rd ed Edition Wicks Digital Instant Download

Author(s): Wicks, Jan LeBlanc
ISBN(s): 9781410608956, 1410608956
Edition: 3rd ed
File Details: PDF, 6.40 MB
Year: 2004
Language: english
SKU: EB-10812884 Category: Tags: ,

Media management a casebook approach 3rd Edition by Jan LeBlanc Wicks – Ebook PDF Instant Download/Delivery: 0805847154, 9780805847154

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Product details:

ISBN 10: 0805847154

ISBN 13: 9780805847154

Author: Jan LeBlanc Wicks 

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills.
Updates in this edition include:

*research and examples to reflect the current state of the industry;

*material on convergence, new media, and international aspects, as well as their influences on leadership and planning;

*information and research on new media, the Internet, and their future implications for media managers;

*technology and online resource sections; and

*examples and information on data used by advertisers and media organizations.
This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.

Table of contents:

  1. Leadership and the Workforce

  2. Motivation

  3. The Global Structure of Media Organizations

  4. Technology and the Future

  5. Regulation and Self-Regulation

  6. Planning

  7. Market Analysis

  8. Marketing and Research

  9. Budgeting and Decision Making

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Tags: Jan LeBlanc Wicks, Media Management, Casebook Approach