Meggs’ History of Graphic Design 4th Edition by Philip Meggs, Alston Purvis ISBN 0471699020 9780471699026

Meggs’ History of Graphic Design 4th Edition by Philip B. Meggs, Alston W. Purvis – Ebook PDF Instant Download/Delivery: 0471699020, 978-0471699026

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Product details:

ISBN 10: 0471699020

ISBN 13: 978-0471699026

Author:  Philip B. Meggs, Alston W. Purvis 

Meggs’ History of Graphic Design 4th Edition: Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

 

Meggs’ History of Graphic Design 4th Edition Table of contents:

• Part I: The Prologue to Graphic Design

  • The invention of writing
  • Alphabets
  • The Asian contribution
  • Illuminated manuscripts

• Part II: A Graphic Renaissance

  • Printing comes to Europe
  • The German illustrated book
  • Renaissance graphic design
  • An epoch of typographic genius

• Part III: The Bridge to the Twentieth Century

  • Graphic design and the industrial revolution
  • The arts and crafts movement and its heritage
  • Art Nouveau
  • The genesis of twentieth-century design

• Part IV: The Modernist Era

  • The influence of modern art
  • Pictorial modernism
  • A new language of form
  • The Bauhaus and the new typography
  • The modern movement in America

• Part V: The Age of Information

  • The international typographic style
  • The New York school
  • Corporate identity and visual systems
  • The conceptual image
  • National visions within a global dialogue
  • Postmodern design
  • The digital revolution and beyond

 

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